Sustainability
Healthy for you and our planet
In a country where we have access to clean running tap water, we buy and throw away over 50 billion single use plastic bottles each year and only 1 in 4 are recycled. This has an enormous effect on our environment as the vast majority end up in landfill where an increasing number work their way into our oceans. In addition to this, bottled water generates up to 600 times more CO2 than tap water as it’s extremely inefficient to transport in its bottled form. What makes this worse is that the most popular brands are imported from halfway across the world before reaching our supermarket shelves.
We’ve aimed to design a product that would promote the use of tap water thanks to its filtration and improved taste but also in its beautiful appearance, striking the perfect balance between functionality and style.