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We make beautiful everyday products that turn simple moments into satisfying daily rituals. Designed with love and intention in London.

Honey, I'm home!

Our magnetic key holder makes key storage fun and smooth. The perfect way to come home after a long day to your beloved husband, wife, son, daughter, or even dog.

Browse Rituals

Silent and Sustainable

With silent quartz movement, this unique honeycomb clock grabs attention – without the annoying ticking sound.


Bamboo Desk Pots

30% Bamboo fibre, 30% Recycled plastic and 100% biodegradable.


1% for the Planet

BU is part of 1% for the Planet.

We commit to donating 1% of our annual sales to support environmental organisations focused on the environment.


Our Vision

At the heart of our design philosophy, our brand’s worldview and our personal identities, is a simple idea that small moments of everyday perfection is the key to a richer life.


Journal: Read The Latest

The art of living with less

Jan 4, 2023

As we enter a new year, it’s the ideal time to take a step back, and think about what we actually need in our lives,...

5 positive habits to promote good health

Jan 1, 2022

Ensuring you’re keeping a healthy mind and body can be a challenge at any time, let alone during a global pandemic. S...

Living for the little things in life

Dec 9, 2021

We’ve all heard the phrase “it’s the little things in life that matter”. But day-to-day, how often do you find your...