Our Story

Quiet design for considered living.

BU Products began with a simple belief: that the things we use every day should bring us quiet joy — not just function, but feeling.

Founded over a decade ago, BU started small. One designer, a handful of thoughtfully sourced unique products, and a mission to create items that felt timeless, useful, and grounded. From glass coffee cups to purposeful everyday objects, every product was chosen or designed to support a slower, more intentional way of living.

Over time, the world — and the way we shop — changed. Like many small brands, we navigated noisy marketplaces, changing trends, and the ups and downs of running a creative business.

But at our core, one thing stayed the same:
We believe in making fewer things, better.

In 2025, we rebuilt BU from the ground up. A new site. A renewed focus on sustainability, craft, and simplicity. And a promise to only create products we would proudly use ourselves.

Whether you're discovering us for the first time, or have supported us along the way — thank you for being here.

This is just the beginning (again).