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What's All The Fuss About Bamboo?

One of the most common questions we get asked is why bamboo? Bu is “sustainopreuneurship” and we want to ensure that bamboo is at the heart of all our product designs.

Bamboo has been used for many centuries in Asia because of its strength and durability. Bamboo scrolls dating thousands of years have been discovered in China bearing early versions of the Art of War. This incredible plant has the compressive force of concrete and the strength-to-weight ratio of steel and is even used for construction of luxury villas.

What really drew us to bamboo is its diverse environmental benefits for instance, bamboo may also be the solution to a huge problem: deforestation. Deforestation starts a vicious circle of drought and environmental decline. Burning wood releases the carbon stored inside and deforestation accounts for at least a fifth of all carbon emissions globally. How does bamboo improve on hardwood? Cut down a hardwood tree and it’s gone and it will take several decades for another to grow in its place; it can take a century for a forest to grow back after cutting. Bamboo however, is a grass, not a tree and can grow a full metre a day making it the fastest growing plant in the world.

Additionally, bamboo regulates the quality and quantity of water and one hectare of tropical bamboo forest can store over 30,000 litres of water in its culms during rainy season which it gradually deposits back in the soil during dry season.

Once a bamboo product has reached the end of its use, because it is non polluting, it doesn’t add to the problems of landfills like other material waste. Any part of the bamboo that is not used can be recycled back into the earth as fertilizer or can be processed as bamboo charcoal.

We believe that bamboo’s potential is underestimated and we are working hard to balance ancient and new ideas with each new product design to demonstrate this to the world.

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