“It is not the strongest species that survives, nor the most intelligent, but the one most responsive to change” - Charles Darwin.
Although we hear terms such as “eco-friendly” and “sustainability” more and more, we’re not changing our habits as quickly as we need to. In order to reduce the negative impact we are having on the environment, the business sector will need to be the driving force in this change - this is sustainopreneurship.
Conventional businesses typically measure performance in terms of profit and revenue, however sustainability entrepreneurship additionally takes into account a positive return on society. With this model, global problems such as poverty, sustainable production, water and sanitation (to name a few) are turned into business opportunities by forward-thinkers.
“It is clear that governments alone have neither the will nor the capability to accomplish sustainability on their own. The private sector, as the chief engine of economic activity on the planet, and a major source for creativity, innovation and entrepreneurship, must be involved in trying to achieve sustainability" - (John Robinson, 2004, Squaring the Circle?).
The sustainopreneurship model is at the heart of BU and shapes our long term as well as short term goals, whether it's using sustainable material i.e. bamboo or partnering with charities to help those in need.